This image of a Mercedes car represents one of my goals to be able to have a luxurious form of transport. This car being shiny and new connotes high class, which would appeal to the Mercedes Benz target audience. What this means to me is the motivation I have to work hard, to be able to purchase nice things and live comfortably. Seeing cars like this and desiring it, reminds me of how much work I have to do in order to get a good job and be able to afford cars like this. Mercedes Benz also being one of my favourite car brands, makes this image ideal to represent one of my future goals.
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